Website Purpose

The chief purpose of the website (www.sweetinhomecare.net) is to advance the company’s mission, brand and message(s) to core constituents (i.e. prospective clientss, their families, churches / organizations, friends, the media and casual visitors). This will be done in a manner that is: 1) dynamic and user-friendly and can readily adapt to meet the diverse and changing needs of its constituents and, 2) provides targeted and user-friendly interaction (e.g. prospective inquiries, requests for information, etc.) with key constituents.

Basically, the purpose of our website if you did not know is to provide more information to people looking for care in their homes. We are a private duty non-medical in-home care service for seniors, mom, dads, disabled, and anyone recovering from an illness or surgery. We make sure the right care is provided for the needs of our clients. Every client is different so we personalize a custom care plan for our clients so are clients can be sure that they are getting what they deserve.

A secondary purpose is to the website is to provide information to the community (i.e. staff). This will be done in a manner that is relevant, fresh and engaging (i.e. mission centric, current information and easily navigable).

The strategic direction for and use of the website will be established and monitored by the Marketing Team. The Web Team is to oversee the production, functionality, management and deployment of the sites.